TAPBDS has noticed that there are times when many businesses struggle to find out the reasons for their business dropping sales or royal customers leaving the business. The variations in sales and unstable customer base are among the reasons for enterprises growth stagnation and sometimes leads to business closure. With this note, TAPBDS embracing its Mission of transforming enterprises into sustainable ventures has organized a training on “Sales and Customer Retention Strategy” aiming to help SMEs owners, managers and other decision makers on re-strategizing for more sales and improve customer retention.