In a bustling office in Moshi, Kilimanjaro, Interbulk Packaging Company is rolling out a new initiative aimed at supercharging its growth. As part of ACELI Africa’s Technical Assistance (TA) program, TAPBDS conducted a marketing survey in July among the company’s customers, setting the stage for a wave of improvements in marketing strategies, revenue growth, and overall business expansion.
This survey wasn’t just about numbers and data; it was about listening to the heartbeat of Interbulk Packaging Company’s clients and understanding their needs and preferences. “We want to hear directly from the customers in the Moshi, Kilimanjaro region… their insights will be crucial in refining our approach and driving sustainable growth for Interbulk Packaging Company,” said Theresia Kato, Head of Investment at TAPBDS.
By engaging with SMEs, TAPBDS aims to create tailored strategies that resonate with the unique market dynamics in Tanzania and beyond. The survey’s findings will help Interbulk Packaging Company enhance its offerings and strengthen its position in the competitive agri-SME sector. “We are excited to connect with SMEs and see how we can support their growth,” Ms. Theresia Kato noted.
For those interested in joining this journey of growth and innovation, TAPBDS is open for conversations and exploring how to propel SMEs forward, with the spirit of collaboration and community at the heart of their mission.