Sales and Marketing Training Program Cohort 2 -October 2025
Between 23rd and 24th October 2025, TAPBDS successfully conducted a two-day Sales and Marketing Training Program at Protea Hotel, Dar es Salaam. The training brought together participants from UTT AMIS, Suma JKT, Kinemo Agro Seeds, Rangel Logistics Tanzania Ltd, and other organizations.
Day One Description:
The first day of the program, led by Facilitator Moses Raymond, was dedicated to cultivating Customer-Centric Approaches to Sales. The session equipped participants with the mindset and skills to excel in modern sales by focusing on self-awareness as a foundation for improved customer care. Attendees learned how to become valuable customer service champions, ultimately mastering the principles of delivering customer service excellence within the context of sales and marketing.
Day Two Description:
On the second day, Facilitator Joseph Migunda guided participants through an exploration of Techniques and Tactics in Modern Sales and Marketing. The comprehensive session covered the dynamics of marketing in the 21st century, providing practical knowledge on building effective marketing funnels and applying various market analytical methods. Participants also gained hands-on experience in crafting compelling value propositions and deconstructing the personal selling process through interactive case studies.
The training concluded with an official certificate handover ceremony, marking another successful capacity-building initiative under TAPBDS. Participants commended the interactive sessions and practical insights gained, emphasizing their relevance to today’s competitive business environment.
TAPBDS extends appreciation to all participants, facilitators, and partners for making this program a success.