Recently, rising competition in the business landscape has led to a noticeable decline in sales for companies that are underinvesting in marketing and sales efforts. Businesses that neglect key areas such as skill development for marketing personnel, crafting effective strategies, running promotions, refining distribution techniques, and strengthening their branding are particularly vulnerable to this trend. As competition intensifies, those with weaker marketing initiatives are struggling to maintain their market share.
The rapid pace of technological change, coupled with the limited capabilities of some sales and marketing practitioners, is directly affecting the quality of services offered. Therefore, there is a pressing need to enhance their skills to keep up with technological advancements and reduce the dissatisfaction that is emerging within the sector.
Also, there is a widespread lack of understanding of sales and marketing principles, particularly among business owners who employ individuals without the proper expertise in this critical area. This highlights the importance of equipping them with the right knowledge to deliver better services.
To address these challenges, business practitioners must learn the fundamentals of sales and marketing. They should undergo training on effective marketing strategies and how to develop plans, strategies, and processes that drive success.
In light of this, small, medium, and large business practitioners, especially those overseeing sales and marketing, are encouraged to participate in the Sales and Marketing Training organised by TAPBDS. The training will take place in Dar es Salaam on September 20, 2024, at the Protea Courtyard Hotel from 9:00 AM to 4:00 PM.
Given the importance of this training in improving business performance and achieving long-term success, participants are urged to register through the link provided in the training announcement on social media. Alternatively, they can call 0753167253 / 0756469818 or send an email to info@tapbds.com.