Sales executives from various companies in Tanzania gathered in September at the Protea Hotel in Dar es Salaam for a training on sales and marketing, organised and conducted by TAPBDS. The course aimed to equip participants with cutting-edge marketing and sales strategies designed to drive revenue growth and enhance business performance.
The training course covered crucial areas on sales process, product value, and the marketing mix where participants were equipped with techniques to navigate at each stage of the sales journey, assess product value, and effectively combine the product, price, place, and promotion into a cohesive marketing strategy. Product positioning and social media marketing were also covered, providing insights on how to stand out in the market and leverage digital platforms.
Throughout the training, participants explored the key concepts of sales and marketing, understanding the two on how they should work strategically with each other towards navigating the business growth. This distinction helped participants to grasp the importance of both processes in driving business growth.
Marking their readiness to apply the new knowledge, participants were awarded with certificates of completion. The seminar not only offered practical tools but also empowered them to better navigate the ever-evolving landscape of sales and marketing.
Join the growing community of businesses and entrepreneurs who rely on TAPBDS for expert guidance in business management, financial and market linkages, and project management. Let TAPBDS be your partner in unlocking new growth opportunities and achieving sustained success.